Simply Better Life Insurance (SBLI)

Affordable. Dependable. Guaranteed Since 1907.

There are life insurance companies that have been around for a decade. There are those that have been around for 50 years. And then there is SBLI — The Savings Bank Mutual Life Insurance Company of Massachusetts — which has been protecting American families since 1907. That is over 115 years of paying claims, honoring policies, and keeping its promises to more than one million families nationwide.

At Life Insured By Chris, we recommend SBLI because the combination of financial strength, flexible whole life design, competitive dividend history, and straightforward term products makes them one of the most well-rounded carriers on the market for clients who want real, lasting value from their coverage.


SBLI Financial Strength and Dividend History

SBLI holds an "A" (Excellent) rating from A.M. Best and an "A-" (Strong) rating from Standard & Poor's, among the highest financial strength ratings available in the life insurance industry. As a participating mutual company, eligible SBLI whole life policyholders may receive annual dividends. The 2025 declared dividend interest rate is 4.45%. Dividends are not guaranteed but have been paid consistently throughout SBLI's history. They can be used to increase your death benefit, build additional cash value, reduce your premiums, purchase paid-up additions, or offset policy loans.

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SBLI Term Life Insurance

SBLI term life offers guaranteed level premiums for the term period you select, a guaranteed death benefit paid directly to your beneficiaries, and flexible term lengths to match your specific coverage horizon. This makes it one of the most reliable options for mortgage protection ensuring your family can remain in their home and maintain financial stability if the unexpected happens. Nearly four in ten families say they would face financial hardship within six months if the primary wage earner died unexpectedly. SBLI term life is built to make sure your family is not one of them.


SBLI Whole Life Insurance

SBLI's Flex Whole Life portfolio is one of the most versatile permanent life insurance products available through an independent broker. Every policy offers guaranteed level premiums, a guaranteed death benefit, and guaranteed cash value growth none of which fluctuate with market performance. The participating structure means eligible policyholders may also receive dividends on top of the guaranteed growth.

Multiple premium payment structures are available to fit your financial strategy. Continuous Pay keeps premiums lower with payments for life. Limited Pay 10, 15, and 20 options allow you to pay off the policy in a set number of years and carry fully paid-up coverage for the rest of your life. The Paid-Up at 65 option ensures premiums end at retirement. For clients with existing assets to reposition, a Single Premium option allows one lump-sum payment with immediate full coverage and cash value.

Cash value accumulated in a Flex Whole Life policy can be accessed through policy loans for college tuition, weddings, retirement income, emergency expenses, or business needs. The Accelerated Death Benefit Rider is automatically included at no additional cost, allowing access to a portion of the death benefit if diagnosed with a qualifying terminal illness.


Underwriting Flexibility

SBLI offers both accelerated and traditional underwriting. Qualified applicants between ages 18 and 50 may access coverage up to $1,000,000 through accelerated underwriting with no lab work required. Ages 51 to 60 may qualify for up to $500,000 through the same streamlined process. Traditional underwriting is available for larger face amounts and older issue ages.


Who SBLI Is Best For

SBLI is a strong fit for homeowners who want reliable mortgage protection from a carrier with over a century of proven financial strength, families and individuals who want permanent coverage with guaranteed growth and dividend potential, clients building a long-term financial strategy that includes tax-deferred cash value accumulation, retirees and pre-retirees who want paid-up coverage and stable legacy planning, and anyone who values the security of a carrier with 115+ years of uninterrupted operation.

Rates increase every year you wait. Book your free 15-minute coverage review today and Life Insured By Chris will compare SBLI's plans alongside other top-rated carriers to find the right combination of coverage, value, and long-term strategy for your situation.


Get a SBLI Insurance Quote Today

At Life Insured By Chris, we make it easy to compare Simply Better Life Insurance options and find the right coverage for your budget and goals.

✅ No medical exams for many applicants
✅ Fast approvals
✅ Affordable monthly premiums

👉 Get my SBLI quote today and protect what matters most—your home, your income, and your family.

Policy availability, features, and riders vary by state. Accelerated death benefit riders reduce policy values and death benefits when used. Policies are subject to underwriting and terms and conditions.


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