Simply Better Life Insurance (SBLI)

Simply Better Life Insurance (SBLI)

Affordable. Dependable. Guaranteed Since 1907.

When it comes to protecting your family, you want a carrier with history, strength, and consistency. Simply Better Life Insurance, known nationally as The Savings Bank Mutual Life Insurance Company of Massachusetts (SBLI), has been helping families protect what matters most for over a century.

Founded in 1907, SBLI was built on the belief that life insurance should be simple, accessible, and affordable. Today, they insure more than one million families nationwide and continue to deliver dependable protection with strong financial ratings.

At Life Insured by Chris, we proudly offer SBLI products because of their flexibility, guarantees, and long-term value.

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SBLI Dividend History & Financial Strength

The Savings Bank Mutual Life Insurance Company of Massachusetts (SBLI) is a participating mutual company, meaning eligible policyholders may receive annual dividends (not guaranteed).

  • 2025 Dividend Interest Rate: 4.45%

  • A (Excellent) – A.M. Best

  • A- (Strong) – Standard & Poor’s

  • Founded in 1907

  • Insured over one million families

Why Choose SBLI?

✔ Over 115 Years of History

Founded in Massachusetts in 1907.

✔ Strong Financial Ratings

  • A (Excellent) from A.M. Best

  • A- (Strong) from Standard & Poor’s

✔ Licensed in 49 States + DC

(Excludes NY)

✔ Designed for Real-Life Protection

Flexible solutions for mortgage protection, income replacement, wealth transfer, and final expense planning.


SBLI Term Life Insurance

Protect Your Mortgage. Protect Your Family.

There is so much more to your home than bricks and mortar. It represents memories, security, and stability. Losing a loved one is hard enough losing the home shortly after shouldn’t be part of the story.

SBLI Term Life Insurance offers:

  • Guaranteed level premiums for the period you select

  • Affordable monthly payments

  • Flexible term durations

  • Guaranteed death benefit

  • Proceeds paid directly to your beneficiaries

Nearly 4 in 10 families say they would face financial hardship within six months if the primary wage earner died unexpectedly. Term insurance helps ensure your family can remain financially stable during life’s most difficult moments.

Ideal For:

  • Mortgage protection

  • Income replacement

  • Young families

  • Budget-conscious coverage

  • Business protection needs


SBLI Flex Whole Life Insurance

Permanent Protection with Living Benefits

SBLI’s Flex Whole Life portfolio provides guaranteed lifetime coverage while building tax-deferred cash value.

Unlike market-based assets, whole life insurance offers guarantees that do not fluctuate with stock market performance.

Core Guarantees

Potential Growth

SBLI is a participating mutual company, meaning policyholders may receive dividends (not guaranteed). Dividends can be used to:

  • Increase death benefit

  • Build additional cash value

  • Reduce premiums

  • Purchase paid-up additions

  • Help offset policy loans

2025 Dividend Interest Rate: 4.45% (declared annually; not guaranteed)


Flex Whole Life Product Options

SBLI offers multiple premium payment designs to match your financial strategy:

Continuous Pay

Lower ongoing premiums with lifetime payments.

Limited Pay 10

Paid up in 10 years.

Limited Pay 15

Paid up in 15 years.

Limited Pay 20

Paid up in 20 years.

Paid-Up at 65

Premiums end at retirement age.

Single Premium

One-time lump sum payment ideal for wealth transfer and estate strategies.

Minimum face amounts typically start at $25,000 (standard risk class).


Access to Cash When You Need It

Whole life policies accumulate guaranteed cash value that can be accessed through policy loans (subject to terms). This flexibility can help with:

  • College tuition

  • Weddings

  • Retirement income

  • Emergency expenses

  • Business cash flow needs

In addition, the Accelerated Death Benefit Rider is automatically included at no additional premium charge, allowing access to a portion of the death benefit if diagnosed with a qualifying terminal illness (subject to policy terms).


Flexible Riders Available

  • Accidental Death Benefit

  • Children’s Level Term

  • Guaranteed Purchase Option

  • Guaranteed Level Premium Term Rider

  • Single-Pay Paid-Up Additions

  • Waiver of Premium

Each rider allows further customization based on your goals.


Accelerated & Traditional Underwriting Options

SBLI offers:

Accelerated Underwriting

  • Ages 18–50 up to $1,000,000

  • Ages 51–60 up to $500,000

  • May qualify for lab-free decisions

Traditional Underwriting

For larger face amounts or older issue ages.

This flexibility allows us to structure coverage efficiently while maintaining strong underwriting integrity.


Why We Offer SBLI at Life Insured by Chris

As an independent brokerage, we are not captive to one carrier. We compare multiple A-rated companies to find the best fit for your:

  • Health profile

  • Budget

  • Coverage goals

  • Long-term financial strategy

SBLI consistently stands out for:

  • Strong dividend performance history

  • Competitive whole life design

  • Flexible premium options

  • Reliable underwriting

If SBLI is the right fit, we’ll recommend it. If another carrier better suits your situation, we’ll show you that too.

That’s the advantage of working with an independent broker.


Get a Personalized SBLI Quote

Whether you need mortgage protection, permanent cash value growth, or estate planning coverage, we can design a strategy tailored to you.

Click below to request a quote or schedule a strategy call.

👉 Get Your Free Quote 


Important Disclosures

SBLI is the marketing name for The Savings Bank Mutual Life Insurance Company of Massachusetts (NAIC #70435), Woburn, MA. Licensed in 49 states and DC (excludes NY). Products and riders may not be available in all states.

Dividends are not guaranteed and are declared annually by SBLI’s Board of Directors. All guarantees are subject to the claims-paying ability and financial strength of the issuing company.

Policy Form Series: 21-P-PWL, 21-P-PSPWL. Rider Form Series: BC-40.1, 18-R-AXRDB, 18-R-AXDDB, BN-9, BN-50, BN-56, 14-WOPR.

Frequently Asked Questions About SBLI

Is SBLI a good life insurance company?
SBLI has over 115 years of history and holds strong financial ratings from A.M. Best and Standard & Poor’s.

What is the SBLI dividend rate?
The 2025 dividend interest rate is 4.45% (not guaranteed).

Does SBLI offer accelerated underwriting?
Yes. Qualified applicants may receive lab-free underwriting depending on age and face amount.

Is SBLI whole life guaranteed?
Yes. Flex Whole Life offers guaranteed level premiums, guaranteed death benefit, and guaranteed cash value growth (subject to policy terms).whole life insurance